DEBBY
Digital and Video

YOUstart.

The Brief

Deborah Cosmetics asks to the agency a new insight to sell the products of Debby.
Debby is a make up line dedicated to teenagers. Today young people are native digital.
Social medias, video, music, website, smartphone, download, upload
they are just some examples of the teenager’s everyday lifestyle.

The Idea

We decided to make a campaign through different medias.
We started from POS to arrive in the Digital channels.
Young girls love to share every instant of their life.
Thanks to Debby make up you can start to share your perfect story.

The Execution

From a story, right to the store. Amazing high-level beauty shooting to tell different daily stories of teenagers.
The shoots campaign it was used linked to Debby products in the stores.
From that with a simple click with the smartphone, young clients could watch some videos with little inspirational clips.
Videos and pictures were shared in all social media and the campaign was a blockbuster for three seasons.