Film, Institutional

You can surf, you can fly.

The Brief

It's the first time in the advertising history in Italy that a brand use
an institutional corps of the Italian government: the "Frecce Tricolori".

The Idea

We used the passion and attitude of the pilots compared with
the values of Fastweb and its fast optical fiber.

The Execution

The thrills of the acrobatic fly mixed with the people excitement at the show.
All of them proud to be Italian, like Fastweb proud to be an Italian company.

Client: Fastweb / Agency: Take
ECD: Arturo Massari / CW: Lorenzo Rocchi / AD: Nicola Sanna
D: Borgato&Bertè / P: BRW - PP: EDI