The Iceberg

The Brief

Pirelli international asks to create a winter campaign to launch a new tyre.
The campaign have to show the technology and the engeneering behind a tyre,
thanks to high know how in Formula One as main sponsor.

The Idea

Just like an iceberg you can see only the top but below you have more.

The Execution

A quarter of tyre in a winter landscape. Below that, a wireframe line
to show all technology experience of the brand.

Client: Pirelli / Agency: Take