Just ride it.

The Brief

Metzeler is the major German company in the market of motorcycle tyres.
It asked to make an international campaign for the launch of new tyre
with inspiration for the riders of island of man.

The Idea

One rider, one road, different conditions that’s a matter. Just ride it.

The Execution

In a suggestive landscape a curve road can become a big wave.
The rider such a surfer have to think just to ride it.

Client: Metzeler / Agency: Take